This article will share information about terms that you may hear often but may not understand. Yup, opt-in forms. What is an opt-in form? Single Opt-In? Double Opt-in? and best software for adding Opt-in form in videos. Therefore, let’s look at this article!
What is an Opt-In Form?
In simple terms, opt-in is a term that refers to when a customer voluntarily provides his / her email address. That means customers do want to receive emails from your company. An opt-in is usually a form located in a place that attracts subscribers.
With an opt-in, you can increase the number of emails in the email list and it is based on the subscribers’ wishes, so that your contacts must be qualified. Based on the number of confirmations, opt-ins are divided into 2 types, namely single and double.
- Single Opt-In
Also known as unconfirmed opt-in. By using this opt-in, users can subscribe by simply entering their email address, without the need to reconfirm their status, such as whether they have registered or not, the email entered is valid or not.
- Double Opt-In
Also known as a confirmed opt-in. The difference with unconfirmed opt-in, users are required to verify their email when subscribing. For example, a user wants to subscribe to your email content; then when they subscribe, the user will receive a confirmation email from your side to reconfirm as well as confirm their decision to subscribe.
Basically, the two things above have the same roles and functions, but each of them certainly has its own advantages and disadvantages, such as:
- A single opt-in increases your risk of getting a fake email, resulting in a hard bounce. Meanwhile, if you use double opt-in, something like that is impossible, thus increasing your email list’s conversion.
- Single opt-in provides confidence and comfort for your subscribers because it allows customers to enjoy the content that you give immediately. Meanwhile, double opt-in seems to make it more difficult for customers to get it.
Best Place to use Opt-In Form
The primary reason of increasing an email list is to construct a connection with your subscriber, and a key factor of relationships is that they are shared. Opt-in make sure that your connection with your subscriber is mutual.
By deciding to make an opt-in email list, you ensure that a more significant amount of your subscribers are involved in what you have to offer. This will result in you having a highly-engaged (and profitable) list. That is one of the main reasons you should stay away from unethical practices such as renting or buying lists, as they rarely engage and instead make your own email list.
Are you ready to increase your business mailing list? If so, you need to place your opt-in form where it gets the most attention. Of course, you want to know the Place where visitors will most likely want to sign up. Below I have explained the importance of opt-in forms in videos.
Importance of opt-in form in videos
When we already know that video, more than 60% of internet traffic is generated, it would be a shame not to seize this opportunity.
Another figure shows the power of video: Companies that have implemented the video getting 27% click-through rates and more and increased 34% in conversion rate.
Therefore, we can say with certainty that video marketing is much more than a trend; it is a real channel of acquisition and loyalty.
Videos are the best way to grow your business because videos can be used for many purposes, such as promotion, education, entertainment, etc. Isn’t it better to do marketing through videos or more specifically grow your subscriber list with opt-in form in videos?
If you add the opt-in form directly in your videos, you can collect thousands of emails, which can be used for sending promotional offers to subscribers and try to convert them into customers. These email lists can also be used to notify users of your new YouTube videos for more publicity. Moreover, it is not compulsory to use them on YouTube videos, but you can use them on any website.
Best Software’s to Add Opt-In Form
Below we have given the two best software used to easily add opt-in form in the video.
- Press Play
- Turbo Tube engage Pro
1. Press Play Interactive Video Player
Press Play is an interactive video player that provides the option to add Opt-in form directly in any video. The best thing is that you don’t have to make videos to add an Opt-in form separately; instead, you can add an opt-in form on any video you want.
Press Play is available for $27 for a month and $197 for a year. The prices are affordable, and they also provide 30 days money-back guarantee.
2. Turbo Tube Engage Pro
Turbo Tube Engage Pro is another interactive video player that can add Opt-in form in the video. No coding experience is required to use this software. You can add an Opt-in form with few clicks. This is software you have to install on your own server, so you are not dependent of a third party.