Online videos are becoming more and more popular because they quickly satisfy users’ great information and entertainment needs. More and more advertisers rely on video marketing because the videos are especially good at bringing content advertising to the viewer. The videos have some advantages over text or image-based advertising.
A study shows that 64 percent of all Internet users worldwide use video portals. The advantage is obvious: Videos are pleasant to consume, are fun, and draw attention to the product, the service, and the company. They convey emotional messages particularly well and steal little time from the user because 95% of the consumers make purchase decisions emotionally. If no emotions are triggered, there is also no response from the user.
A good video marketing strategy is valuable to your business. A creative target group approach secures attention, activates customers, and contributes to economic success. Videos have become an integral part of a healthy marketing mix. Take advantage of the trend, include video marketing in your conception, and offer viewers an exciting story about yourself and your product or service. Below we give you 10 benefits for effective video marketing.
10 BENEFITS OF VIDEO MARKETING AT A GLANCE!
1- USERS ARE WATCHING MORE AND MORE VIDEOS
Because a picture is worth a thousand words, there can be no better instruction, product demonstration, or description than the video can show it. The video viewer can take in the product or service in full and be inspired and influenced by it. A nice way to create more attention, is the use of whiteboard videos.
2- VIDEOS ATTRACT MORE ATTENTION THAN TEXTS
“People remember 10% of what they hear, 20% of what they read, but 80% of what they see.”
The movement and dynamics of the video generate more attention than is the case with pure text. Since the medium appeals to two senses simultaneously, this means an auditory and visual experience for the user.
3- THEY AROUSE EMOTIONS AND TRIGGER BUYING NEEDS
According to studies, many purchase decisions are made for emotional reasons. Rely on emotional explanatory videos with convincing storytelling and convince potential customers to buy.
Because the higher the customer’s emotional activation, the greater the willingness to buy in the form of the response and conversion rate.
4- STRONGER CUSTOMER LOYALTY
With a short, meaningful video, you convey the necessary message and do not unnecessarily bore the viewer. Studies show that a website with video content has a 34% lower bounce rate than the rest of the website’s pages. Because usually, it can be assumed that customer loyalty arises from customer satisfaction.
5- VIDEOS CAN BE ACCESSED FROM ANYWHERE
Nowadays, videos can be accessed almost everywhere, thanks to increasing technical mobility using PCs, smartphones, tablets, etc. This flexibility is extremely important, especially for the younger generation, in order to obtain brief and concise information on a topic.
6- WITH A VIDEO, YOU CLIMB UP IN THE SEARCH ENGINE RANKING!
With a good explainer video, it’s easier to rank in the first Google search results. If you have embedded your video directly on your website, it can even happen that your website, including the video thumbnail, appears in the search results. Because even today, topic-related videos are prominently displayed in the search results, and this trend is increasing.
Through YouTube or Google Analytics, you have the opportunity to find out extensive statistics and information about users and their behavior. You can compare videos and thus learn from mistakes.
8- INCREASE BRAND AWARENESS ON SOCIAL NETWORKS
By posting the video on Facebook, you will reach a large audience. You should always provide your video content with share buttons so that your customers can also share it. According to statistics, Facebook generates an average of 8 billion video views per day. In addition, videos have 135% more organic reach than photos.
9- TRAINING OF NEW EMPLOYEES
You can easily train new employees through videos that explain the operating procedures or other important information. There is, therefore, no need for expensive training courses and all new employees are equally incorporated into your company.
10- CREATE A RECRUITING VIDEO
Describe the activities and give an insight into the working environment. Present your company and inspire your applicants.
There are countless other reasons why it is worth investing in video marketing.
When planning and producing a video, you should ask yourself the following question: Why should your target group watch your video specifically? If you cannot answer the question, you need to rethink your concept.
THE FOLLOWING SUCCESS FACTORS MUST BE MET
- The video must be so interesting and informative that it is not clicked away after a short time.
- The video has to convey your message.
Video marketing next level. Interactive videos.
Having the videos professionally produced is often associated with high costs, especially if you want to offer content continuously. So why not create a video yourself?
With the help of PressPlay, making interactive videos for video marketing has become very easy because PressPlay provides its users with a great opportunity to create interactive videos with just a few clicks. PressPlay provides features like call to action, opt-in form, watermark, and many more.
These PressPlay features help in effective video marketing and help make your brand popular among viewers. If you are looking to create interactive videos easily, we would recommend that PressPlay is the key for interactive videos.